From fashion to fast food and sports, the private lives of brand ambassadors are increasingly intertwined with a company’s public reputation.
CCTV’s Rachelle Akuffo filed this report.
Backlash when brand advertising goes badFrom fashion to fast food and sports, the private lives of brand ambassadors are increasingly intertwined with a company's public reputation.
Luxury jewelry brand, Tiffany’s, is forever tied to the iconic film Breakfast at Tiffany’s. Audrey Hepburn’s classic style was an advertising match made in heaven, that’s still paying off more than fifty years later.
The same concept applies when an advertising partnership takes a negative turn. Thanks to the internet and social media, the branding backlash from a scandal can spread quickly and live online for years.
Eric Schiffer on repercussions, strategies for advertising blunders
Eric Shiffer is the chairman of ReputationManagementConsultants.com and an expert at rebuilding one’s reputation. He is also Chairman and CEO of Patriarch Equity and the CEO of Digitalmarketing.com, providing his insights to Fortune 500 CEOs, foreign leaders, Forbes 400 billionaires and celebrities. He is the best-selling author of Emotionally Charged Learning.