The force is with a new generation of Star Wars characters, but can they match the emotional and commercial appeal of the original line-up?
CCTV’s Owen Fairclough visited the man who has spent his life building up a unique Star Wars collection.
Star Wars frenzy felt by a new generation
The force is with a new generation of Star Wars characters, but can they match the emotional and commercial appeal of the original line-up? CCTV's Owen Fairclough visited the man who has spent his life building up a unique Star Wars collection.READ MORE: Disney taps into ‘unboxing’ force with Star Wars merchandise
Jason Moser on Star Wars brand merchandising
For more on Star Wars merch., CCTV’s Phillip Yin spoke to Jason Moser, Analyst at The Motley Fool.