Mobile games team up with environmentalists

Global Business

This week marks Climate Week in New York, a week long initiative to bring global attention to issues surrounding climate change.

It’s not just environmentalists and scientists who are helping with the cause. The hugely popular mobile game Angry Birds is now promoting awareness. CCTV America’s Shraysi Tandon reports.

More details:

  • The Finnish company, Rovio entertainment, has partnered with the Earth Day Network and a number of celebrities who are all getting angry about climate change.
  • Rovio says it mobilized more than 100,000 people to learn more or take action within 24 hours of the tournament’s launch.

Mobile game teams up with environmentalists

his week marks Climate Week in New York, a week long initiative to bring global attention to issues surrounding climate change. But it's not just environmentalists and scientists who are helping with the cause. The hugely popular mobile game Angry Birds is now promoting awareness. CCTV America's Shraysi Tandon reports.