One of the world’s largest beer festivals is underway in Rio de Janeiro this week. It’s called “Le Mondial de la Biere”–the World Beer Festival. It’s a Canadian idea to promote craft brewing worldwide.
CCTV’s Lucrecia Franco has more.
If there is anything to toast in Brazil these days, it’s the craft beer business. It’s small: less than one percent of the third largest beer market in the world. But it’s growing and fast.
A good reason to host the fourth edition of “Le Mondial de la Biere”: the 20-year-old successful artisan beer festival. It was conceived in Montreux, Canada-aiming to promote what has become multibillion-dollar business worldwide.
The average cost of a Brazilian craft beer is around $4 U.S. dollars for a 250 millilitres glass-around twice the price of regular brews. Despite the recession, it’s a price Brazilians are willing to pay.
So many Brazilians are now raising glasses of craft beer-premium varieties of this tropical nation’s favorite drink.