‘Avengers: Endgame’ expected to break global box office records

Global Business

'Avengers: Endgame' expected to break global box office records‘Avengers: Endgame’ expected to break global box office records

The biggest movie of the year is set to break records this weekend.

In the US and Canada, “Avengers: Endgame” is expected to earn around 300 million dollars in its first four days alone.

The film officially opened at theatres on Thursday.

CGTN’s Roee Ruttenberg has more.

They lined up for hours. But some have been waiting for years.

“It’s like something I’ve grown up with my whole life,” one of the many people lining up outside theaters in California.

“In-closet nerds, out-of-closet nerds, I’m glad it’s something the whole worlds gets to be exposed to because it is an experience, and I believe everyone deserves all of this.”

This, being: Marvel Avengers a superhero saga. And Endgame, which premiered this week, its final chapter.

If predictions are right, opening weekend, globally, could top a record-breaking one billion dollars in ticket sales.

In China, the world’s second-biggest market, first day sales topped $100 million dollars. That’s a record in the People’s Republic.

In the U.S., online pre-sales crashed popular ticket sites.

Another fan woke up very early to avoid the crunch.

“I woke up that morning, April 2, I logged in, I’m like ‘I gotta go to work gotta get my tickets’ so I got them right away, day one.”

Across the country, theatres are struggling to add more and more screenings. One American cinema chain is showing the film around-the-clock for 72 hours trying to get eager fans in the door.

“This is the culmination of 22 movies so far, and it’s 10 years in the making,” Karen Gillan, one of the actresses starring in the film. “This is more than just a film, it’s a cinematic event. That’s what I’m calling it.”

For the most hardcore of fans, LA’s landmark El Capitan just finished screening the first 21 films in a row, in order, start to finish. That’s more than 50 straight hours of Avenger fever. And it sold out.”

But studio executives were so worried early viewers might spoil the film for everyone else

So much so that the actors made an appeal on Twitter asking fans not to spoil the Endgame.

The Avengers are based on the comic characters created by Stan Lee a generational legend who died late last year.

For parents who grew up marveling at Lee’s Marvel comics, and their children now growing up with the films this was a special family moment.

Another fan was all praise.

“This is part of my childhood, it’s now a part of their childhood. I’m just so thrilled that they get to see superheroes doing super things. But they’re also very human. That’s something Marvel has done a brilliant job at.”