Car Dealers Boost Marketing for Female Drivers

Global Business

Car Dealers Boost Marketing for Female Drivers

Research firm Nielsen says that one quarter of luxury car owners in China last year were female. CCTV’s Grace Brown reports from Beijing, where car dealers are going out of their way to capitalize on this.

Car Dealers Boosting Marketing for Female Drivers

Car Dealers Boosting Marketing for Female Drivers

Grace Brown reports from Beijing where dealers are going out of their way to win the business of Chinese women.
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