Impact of Apple-Beats Deal

Global Business

Some were scratching their heads over Apple’s $3 billion deal to buy headphone maker Beats, which includes a streaming music service that has only 250,000 subscribers. Yet now some analysts and music experts say the deal is music to their ears. CCTV’s Karina Huber reports.

Follow Karina Huber on Twitter@kkat31

Apple buys Beats for $3 billion

Apple buys Beats for $3 billion

Some were scratching their heads over Apple's $3 billion deal to buy headphone maker Beats, which includes a streaming music service that has only 250,000 subscribers. Yet now some analysts and music experts say the deal is music to their ears. CCTV's Karina Huber reports.

How will Apple’s acquisition of Beats impact the music industry? CCTV’s Michelle Makori is joined by Ben Bajarin, Director of Consumer Technology Practice at Creative Strategies, a strategy consulting firm in Silicon Valley.

Ben Bajarin on Impact of Apple-Beats Deal

Ben Bajarin on Impact of Apple-Beats Deal

How will Apple's acquisition of Beats impact the music industry? CCTV's Michelle Makori is joined by Ben Bajarin, Director of Consumer Technology Practice at Creative Strategies, a strategy consulting firm in Silicon Valley.