Michael Payne was the first ever marketing and Broadcast Rights Director for the International Olympic Committee. He was in charge of branding when a similar bribery scandal hit the Salt Lake City Winter Olympics in 2002. He says the cases revolving Qatar in relation to the World Cup show many similarities to that case.

Michael Payne on the World Cup

Michael Payne, the first ever Marketing and Broadcast Rights Director for the International Olympic Committee, joins Phillip Yin to discuss the cases revolving around the Qatar World Cup.