Excitement translates into business boost in Ghana

World Today

In Ghana, World Cup fever is proving good business for some. Sports bars and merchandise-sellers are trying to cash in on the added interest in the national football team, the Black Stars. Ebeneezer Asmoah sells t-shirts on the roadside in central Accra, along with his Uncle Godfried. Their stock now has a distinctly football focus. The Black Stars’ World Cup qualification has given their business a welcome boost. They are selling each jersey for around 15 dollars. Ebeneezer Asamoah, T-shirt vendor says, “It’s always busy here, working, everyone is buying jerseys and those things a lot. The Ghana people are buying the Ghanaian’s home one, they have bought about 40 pieces today. But I think once the World Cup is fully underway people will buy even more.” Businesses like specialist Sports Travel agents. A 15m-day all inclusive package to Brazil will cost fans up to $6500.That’s more than double the cost to South Africa 2010. The high price is denting profit margins. Negotiations like groups wanting discounts. Die-hard fans though will pay top dollar whatever. This firms sold more than 2000 tickets to Brazil so far. CCTV’s Katerina Vittozzi reports from Ghana.

Excitement translates into business boost in Ghana

Excitement translates into business boost in Ghana

In Ghana, World Cup fever is proving good business for some. Sports bars and merchandise-sellers are trying to cash in on the added interest in the national football team, the Black Stars.
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