How old media giants are tapping new audiences?

Global Business

Many media outlets in the U.S. are having a tough time. Newspapers are closing and more people are cutting their cable tv subscriptions. Younger generations are shying away from traditional media and getting their content online. Well, one outlet that’s booming amid these changes is Vice Media.

Media experts say, Vice has done so well in different media platforms particularly among men, but people under the age of 35, especially between the ages of 18 and 24. As CCTV’s Karina Huber reports, everyone wants a piece of it.

How old media giants are tapping new audiences?

How old media giants are tapping new audiences?

Many media outlets in the U-S are having a tough time. Newspapers are closing and more people are cutting their cable tv subscriptions. Younger generations are shying away from traditional media and getting their content online. Well, one outlet that's booming amid these changes is Vice Media. As CCTV's Karina Huber reports, everyone wants a piece of it.
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CCTV’s Michelle Markori interviews Jon Friedman, a Media Blitz columnist for MarketWatch.com and adjunct professor at the Stony Brook University School of Journalism to talk about media company landscape.

Jon Friedman on future of media companies

Jon Friedman on future of media companies

CCTV's Michelle Markori interviews Jon Friedman, a Media Blitz columnist for MarketWatch.com and adjunct professor at the Stony Brook University School of Journalism to talk about media company landscape.
Download Video