Major sports brands compete for financial success in World Cup

Global Business

As the team from Ghana reminds us, there is more than just sporting glory at stake in the World Cup. CCTV’s Joel Richards reports from Rio de Janeiro.

The world’s major sports brands are also competing for financial success in their own way.

Major sports brands compete for financial success in World Cup

Major sports brands compete for financial success in World Cup

As the team from Ghana reminds us, there is more than just sporting glory at stake in the World Cup. And that's not limited to the teams. The world's major sports brands are also competing for financial success in their own way. CCTV's Joel Richards joins us now from Rio de Janeiro with more on that.
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Jaime Henriques is a marketing consultant based in London.
He’s a former researcher for the firm, Context.

Jaime Henriques on World Cup advertising

Jaime Henriques on World Cup advertising

Jaime Henriques is a marketing consultant based in London. He's a former researcher for the firm, Context.
Download Video