Ian Somerhalder is using a holistic framework to promote the importance of creating a more sustainable future.
You may recognize him as Damon Salvatore on the hit television drama, The Vampire Diaries, but what you might not know about Ian Somerhalder is that he’s a pioneer in environmental protectionism. Launched in 2010, the Ian Somerhalder Foundation is on a mission to “empower, educate and collaborate with people and projects to positively impact the planet and its creatures.”
Somerhalder is the recipient of numerous awards for his environmental activism and strongly believes that we all have an inter-connected role in saving and transforming the environment.
“We vote everyday with our dollar,” says Somerhalder, a strong advocate for consumer education. From big-ticket purchases, like the cars we drive, to the snacks we purchase on-the-go, we must consider where the products are coming from and how they are produced.
Somerhalder is working to engage his immense fan base to focus on the state of the planet and promote positive change. He joined Full Frame’s Mike Walter to discuss the progress that’s being made in empowering the next generation to live more sustainable lives.