Starbucks opens in Colombia as first global franchise to sell indigenous coffee

World Today

The international coffee chain Starbucks has officially opened its doors to the Colombian public in its first coffee shop in the South American nation. The company will open 50 stores in its first five years in the country. CCTV correspondent Michelle Begue reports from Bogota.

Starbucks opens in Colombia as first global franchise to sell indigenous coffee

The international coffee chain Starbucks has officially opened its doors to the Colombian public in its first coffee shop in this South American nation. The company will open 50 stores in the five years in the country. CCTV correspondent Michelle Begue reports from Bogota.

Seattle-based coffee chain Starbucks recently opened its first store in Colombia, a country known for its coffee production. In an attempt to recognize the country’s coffee-growing tradition, the branch will have the only Starbucks stores in the world to sell locally produced coffee.

The coffee spot is located in Bogota’s upscale Parque de la 93, a popular restaurant and night club area.

As Starbucks announced its future presence in the country, some expressed fears that the international chain would trample local Colombian coffee shops like Juan Valdez. Others believe prices could be too high for customers, as Starbuck prices are higher than the traditional coffee houses. However, Colombian customers say they are getting more for their money.