Chinese luxury E-retailers take online sales offline

Global Business

China’s e-commerce market has been booming in recent years, but the luxury sector has been lagging behind.
Customers have been scared off buying such items online and some retailers decided to focus elsewhere.
Among the few luxury E-retailers who remain, there has been a move to take their online sales offline.
Cai Jue reports.

Chinese luxury E-retailers take online sales offline

China’s e-commerce market has been booming in recent years, but the luxury sector has been lagging behind. Customers have been scared off buying such items online. And some retailers decided to focus elsewhere. Among the few luxury E-retailers who remain, there has been a move to take their online sales offline. Cai Jue reports.