Mexico’s government is working overtime to install sweeping reforms, which it claims will be good for the economy and for consumers.

This week Mexico’s president announced the details of energy reforms. Changes in Mexico’s telecommunications laws are also designed to open the way for more competition.

Mexican consumers are anxious to see whether they will actually benefit from the government’s decision to open the market to competition in telephone, internet and cellular phone services.

China’s telecommunications giant ZTE is positioning itself to rank among Mexico’s top three companies, providing affordable and high-quality cellular phones and data cards by 2016.

ZTE’s CEO, Wenqi Zhu is convinced that the recent structural changes here will permit his company to enter Mexico’s once sealed telecoms market.

ZTE’s plan is to aggressively go after that such niche markets, first by providing top quality products. And second, by getting the word out that this Chinese telecoms company is here to stay.