Jim Joseph of Cohn & Wolfe discusses retail trends

Global Business

CCTV America’s Philip Yin interviewed Jim Joseph, the President of Cohn and Wolfe North America about the role of brand authenticity and price in consumer choices.

Jim Joseph of Cohn & Wolfe discusses retail trends

CCTV America's Philip Yin spoke to Jim Joseph, the President of Cohn and Wolfe North America, to talk about the role of brand authenticity and how consumers choose what they buy.