Chinese e-commerce is booming, but with challenges

Global Business

Tmall is the largest online marketplace in China. It is part of huge e-commerce site Alibaba and commands 50 percent of China’s $300 billion dollar e-commerce market. CCTV’s Shraysi Tandon filed this report from New York.

Chinese e-commerce is booming, but with challenges

Chinese e-commerce is booming, but with challenges

Tmall is the largest online marketplace in China. It is part of huge e-commerce site Alibaba and commands 50 percent of China's $300 billion dollar e-commerce market. CCTV's Shraysi Tandon filed this report from New York.

Highlights:

  • Audit, tax and advisory firm KPMG predicts China’s e-commerce market will be larger than the e-commerce of U.S., UK, Japan, France and Germany combined by 2020.
  • Companies such as Apple, Microsoft, Nike, Burberry and Disney sell products on Tmall.
  • U.S. supplement company The Vitamin Shoppe is set to launch an online storefront on Tmall this year.
  • The site is China’s fifth most visited website and faces challenges combating the sale of counterfeit goods.