Peter LaMotte talks about crisis management

Global Business

Saving a brand can cost companies billions of dollars, but what exactly does that money buy them? To find out, CCTV’s Phillip Yin sat down with Peter LaMotte, Senior Vice President of the crisis PR firm Levick. So, who is the target audience for post crisis PR campaigns? Find out:

Peter LaMotte talks about crisis management

Saving a brand can cost companies billions of dollars, but what exactly does that money buy them? To find out, CCTV's Phillip Yin sat down with Peter LaMotte, Senior Vice President of the crisis PR firm Levick. So, who is the target audience for post crisis PR campaigns?