The NBA is one of the world’s most beloved sports leagues, and is watched by millions of people across the globe. That spells huge market potential and China’s mobile and internet industries are looking to tap into that market by investing heavily in the sports association. CCTV’s Lionel Donovan filed this report.

Industries looking to tap into huge NBA market in China

The NBA is one of the world's most beloved sports leagues, and is watched by millions of people across the globe. That spells huge market potential, and China's mobile and internet industries are looking to tap into that market by investing heavily in the sports association.

The CEO of NBA China, David Shoemaker, provides his insight.

David Shoemaker provides his insight

The CEO of NBA China, David Shoemaker, provides his insight.