Disney released its latest products for the next installment of the Star Wars series at midnight on Friday, to the delight of fans around the world. People lined up on “Force Friday” to buy collectible action figures, toys, and games tied to the Dec. 18 film release of “Star Wars: Episode VII – The Force Awakens”.
Capitalizing on the unboxing phenomenon that innundates Youtube, Disney marketing gurus even dreamed up a series of sponsored unboxing events around the world complete with live cheering audiences.
But did they co-opt the phenomenon that is unboxing? Here’s a roundup of both sponsored and unsponsored unboxing videos. Who do you think did it better?
Sponsored unboxing: Hong Kong
Unsponsored unboxing: boogie2988
Sponsored unboxing: New York
Unsponsored unboxing: GhostRoboJr
Sponsored unboxing: South Korea
Unsponsored unboxing: finngamer
Sponsored unboxing: London
Unsponsored unboxing: kwingsletsplays
Sponsored unboxing: Tokyo
Unsponsored unboxing: Blue Duckie
Sponsored unboxing: Sydney
Unsponsored unboxing: Super Gaming Family