Burgeoning model enhances shopping experience

World Today

O2O, or online to offline commerce is a service allowing consumers to order real-life product and services online to enhance their offline experience. The business model is booming in China, covering practically all aspects of everyday life. The market size this year is estimated to hit over 410 billion yuan. Tao Yuan picks out a few O2O retailers and experiences first hand what’s it like to live your life through the internet.

Burgeoning model enhances shopping experience

O2O, or online to offline commerce is a service allowing consumers to order real-life product and services online to enhance their offline experience. The business model is booming in China, covering practically all aspects of everyday life. The market size this year is estimated to hit over 410 billion yuan. Tao Yuan picks out a few O2O retailers and experiences first hand what's it like to live your life through the internet.