Tea sales in China on the decline

Global Business

China has a long history of tea drinking, but in recent years, tea sales are slowing down. Is tea drinking still an old folks game? Can it be hip and trendy again?

CCTV’s Michelle Vandenberg filed this report. 

Tea sales in China on the decline

Tea sales in China on the decline

China has a long history of tea drinking, but in recent years, tea sales are slowing down. Is tea drinking still an old folks game? Can it be hip and trendy again? CCTV's Michelle Xing filed this report.
Download Video

More details:

  • Chinese people are believed to have enjoyed tea drinking for more than 4000 years.
  • China is the world’s largest tea producer.
  • In 2014, China produced 2.1 million tons of tea, accounting for more than 40 percent of the total tea production globally. On average, one person in China consumes less than 1 kg of tea per year, compared to 4kg per person per year in Turkey.