Joel Backaler on Alibaba’s media purchase

Global Business

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China’s e-commerce giant, Alibaba Group, is expanding its reach into media.

It bought the South China Morning Post newspaper and all other media assets from the SCMP Group. It’s Alibaba’s first media asset acquired outside the mainland.

CCTV America’s Phillip TK Yin spoke to Joel Backaler. He’s Associate Vice President at Frontier Strategy Group.

Joel Backaler on Alibaba's media purchase

Joel Backaler on Alibaba's media purchase

China's e-commerce giant, Alibaba Group, is expanding its reach into media. It bought the South China Morning Post newspaper and all other media assets from the SCMP Group. It's Alibaba's first media asset acquired outside the mainland. CCTV America's Phillip TK Yin spoke to Joel Backaler. He's Associate Vice President at Frontier Strategy Group.