Star Wars fever over the film’s toys is huge

Global Business

Movie tickets aren’t the only way to bring in cash for blockbuster movies. Sales of Star Wars-themed merchandise began months ago and are contributing to mounting revenue for the film.

CCTV America’s Hendrik Sybrandy reports from Colorado.

Star Wars fever over the film\'s toys is huge

Movie tickets aren’t the only way to bring in cash for blockbuster movies. Sales of Star Wars-themed merchandise began months ago and are contributing to mounting revenue for the film.

Now BB-8 a toy from the new film, was mass-produced in China and is now on store shelves around the world. And there are more.

Star Wars’ multi-generational appeal has turbocharged demand for products. Supply chains are way more sophisticated now than when the first Star Wars movie debuted almost 40 years ago.

Analysts believe Star Toys toys could generate $2 billion in sales this holiday season.

CCTV America