Some music artists choosing not to stream albums

Global Business

It’s the album that rocked the year in more ways than one. From sales to digital strategy, British singer Adele is taking center stage in the music industry.

2015 was a largely uneventful year for music sales and then British songstress Adele came out with her latest album. Called “25”, it was casually released at the end of the year and still it has been breaking records for the biggest sales week in U.S. history.

Despite digital music becoming a game-changer for the music industry, Adele chose not to stream her full album.

CCTV’s Rachelle Akuffo reports from Washington.

Some music artists choosing not to stream albums

Some music artists choosing not to stream albums

It's the album that rocked the year in more ways than one. From sales to digital strategy, British singer Adele is taking center stage in the music industry.


Contently’s John Hazard on the music streaming service industry

CCTV America’s Michelle Makori spoke with John Hazard, Director of Contently Studio, a branding and media strategy company.

Contently's John Hazard on the music streaming service industry

Contently's John Hazard on the music streaming service industry

CCTV America's Michelle Makori spoke with John Hazard, Director of Contently Studio, a branding and media strategy company.