How companies do business with China during Spring Festival

Global Business

Several brands are getting in on the holiday promotion action for Chinese New Year. Companies and organizations are using the holiday to woo new consumers, and they’ve found out it’s important to target the Asian market, specifically the Chinese.

Entering a new market comes with a bit of trial and error, but what are some cautionary tales that companies who got their marketing wrong with Chinese consumers can share?

Patrick Murphy spoke to CCTV about the push businesses are feeling to tap into China’s market. Murphy is a professor from DePaul University in Chicago. He specializes in the field of business and researches how companies do business with China. He speaks fluent Mandarin Chinese and is currently leading DePaul’s internationalization strategy in China.

How companies do business with China during Spring Festival

Several brands are getting in on the holiday promotion action for Chinese New Year. Companies and organizations are using the holiday to woo new consumers, and they've found out it's important to target the Asian market, specifically the Chinese. Entering a new market comes with a bit of trial and error, but what are some cautionary tales that companies who got their marketing wrong with Chinese consumers can share? Patrick Murphy spoke to CCTV about the push businesses are feeling to tap into China's market. Murphy is a professor from DePaul University in Chicago. He specializes in the field of business and researches how companies do business with China. He speaks fluent Mandarin Chinese and is currently leading DePaul's internationalization strategy in China.