New York Toy Fair 2016 changing the game

Global Business

The annual toy fair in New York is underway, giving buyers, manufacturers, distributors and journalists a first look at the toys set to hit the market this year.

CCTV America’s Karina Huber hit the floor with a toy reviewer to find out about some of the most hotly anticipated toys for 2016.

Ken Seiter discusses new trends in the toy industry

The U.S. is the world’s biggest toy market. Worldwide the industry is worth about $80 billion. For more on the business and the “it” toys for 2016, Karina Huber talked with Ken Seiter.
Seiter is the Vice President of Marketing Communications at the Toy Industry Association which hosts New York’s annual toy fair.
She began with asking about what drove the industry growth in 2015.