Although E-commerce is enjoying huge growth, and it is forecast to represent only 13 percent of total retail sales by 2019. But that growth is being driven by Asia, Middle East and Africa, combined together, they represent more than 40 percent of spending.
China is the global leader in online retail. People there spend nearly four times more than in the U.S.
CCTV America’s Rachelle Akuffo spoke with Shawn DuBravac, chief economist of Consumer Technology Association, on developing world E-commerce.
Follow Shawn DuBravac on Twitter @shawndubravac