In Brazil, a start up company, founded and funded by a Chinese entrepreneur, is helping customers save money when they make mobile phone calls.
CCTV’s Paulo Cabral reports.
Chinese entrepreneur makes mobile phone calls cheaper in BrazilIn Brazil, a start up company, founded and funded by a Chinese entrepreneur, is helping customers save money when they make mobile phone calls.
Cell phones with multiple SIM cards are popular in Brazil.
They give callers a choice of different services, which can save them money depending on the network. But the phone number alone does not identify the cheapest network so people don’t often know which SIM card to use.
Chinese entrepreneur Zhen Zhang noticed the problem when he came to study for an MBA in Brazil and saw a business opportunity in it.
Understanding the needs of consumers and fulfilling them is key for the success of pretty much any business but probably even more so in the case of startups. And saving money is something every consumer wants.
Zhang launched a startup company and created an app called “Mobobox” to help consumers decide which network to use for each call.
The business, aimed at lower middle class consumers, already claims to have signed up two million active users.
Mobocity’s software development happens in China and most of the investment comes from there.
A local team handles the operations and market development in Brazil for this and other projects.
In these tough economic times in Brazil, every cent counts. And helping consumers to save them money can be a good business. Paulo Cabral, CCTV, S鉶 Paulo.>