Beer is becoming more and more popular in China. According to a report by EuroMonitor International, China could overtake the U.S. as the world’s largest beer market by 2017.
The tastes of Chinese drinkers are evolving too. Many of them are discovering American craft beer, CCTV America’s Hendrik Sybrandy reports.
If you are a beer connoisseur, the Great American Beer Festival in Denver is the place to be.
A record 60,000 people showed up for this year’s three-day event. Some lined up early.
There’s a rush towards American craft beer these days. That’s beer brewed by smaller breweries using innovative ingredients and methods. The U.S. Brewers Association said craft beer was a $22.3 billion market last year.
And now craft beer is making a major impact in China which is why this Chinese beer delegation was also raising a glass on the festival floor.
Finding reliable Chinese importers who can master the handling and shipping of beer is another issue.
Not all beers are created equal in the minds of Chinese beer drinkers: there are porters and stouts and ambers and sours while many of them feel India Pale Ales, or IPA’s are clearly number one.
Investors cheer brewing behemoth for beer merger
One of the biggest mergers ever has been completed. Belgium’s AB-Inbev has completed its $100 billion takeover of South Africa’s SAB Miller.
As Richard Bestic reports, it’ll put their brands everywhere, but are consumers getting a good deal.
Adam Johnson talks about the global beer market
How do these new brewing behemoths impact the beer landscape? For more, CCTV America’s Michelle Makori spoke to Adam Johnson,, founder and author of Bullseye Brief.