Popular Chinese street food, Jianbing, hits NYC

Global Business

Popular Chinese street food, Jianbing, hits NYC

New Yorkers are getting their first taste of the popular Chinese street food Jianbing, thanks to the opening of new stands and food trucks in the city.

CGTN’s Lorna Shaddick reports.

The humble Chinese street food is fast becoming the Big Apple’s next snack sensation.

“Jianbing is the most common, traditional breakfast to eat when I studied in China,” Brian Goldberg, founder and CEO of Mr.Bing said. He recently opened one of the first jianbing stands in Manhattan, serving the delicacy with an American twist.

Goldberg resolved to bring it back to his hometown where at $10 a crepe it became a hit.

Another up-and-coming business serving jianbing is The Flying Pig food truck. It was founded by Dolkar Tsering, a finance student from Sichuan Province and her business partner from Beijing who wanted to find the food in the U.S.