Apple is holding its annual developer conference to inspire software developers to continue creating products for its ecosystem.
As CGTN’s Mark Niu reports, Apple unveiled some powerful products while emphasizing its commitment to keeping data safe.
Apple unveiled some powerful products while emphasizing its commitment to keeping data safe.
At Apple’s Worldwide Developers Conference, the tech giant unveiled what it calls its most powerful computer ever – the new MacPro.
Apple teams showed off how the high-end desktop computer can easily handle one thousand tracks of audio and three streams of 8K resolution video at the same time.
Power comes at a steep price — $6,000 for the base model.
And if you want to pair it with Apple’s new 6K Retina display — the Pro Display XDR – that’ll cost you $5,000 more.
“This is a very small segment of the market. It’s not going to drive a lot of revenue for Apple,” said Ray Wang, CEO of Constellation Research. “It’s a very small pro area. But it’s important because it shows that their technology and leadership will transfer into some of the other areas.”
The pricey, but powerful products come as Apple faces some declining public interest in its annual Worldwide Developers Conference. Google searches on WWDC actually peaked six to seven years ago. And now those searches numbers have dropped to levels comparable to before the iPhone even existed.
One area Apple continues to take the lead on is privacy.
The company introduced updates to its Apple Watch in OS 6, including apps that monitor your fitness trends and even fertility windows.
But Apple stressed it does not record or save your audio.
“We believe privacy is a fundamental human right and we engineer it into everything we do,” said Craig Federighi, Apple Sr. VP of Software Engineering”
The mobile operating system update – iOS 13 – features an option to use Face ID to sign into third-party apps without revealing personal information.
It even allows users to log in with a hidden email address. Apple creates a unique random address that forwards mail to your real address.
“We give each app a unique random address,” said Federighi. “This means you can disable any one of them at any time when you are tired of hearing from that app.”
“It doesn’t reveal your email, your name, it’s an encrypted relay network,” said Wang. “You also saw that in a lot of areas where it’s all about protecting your data. Even in maps, the data goes to yourself. Even in Siri, the data goes to yourself on the local device, not onto the network.”
Apple also revealed its long-standing iTunes has been broken up into three apps – Podcasts, TV, and Music.
And its new mobile operating system now offers the popular dark mode, which provides a trendy look, though claims of reducing eyestrain are still heavily debated.
Rich Tehrani discusses the latest launches out of Apple’s Worldwide Developers’ Conference
CGTN’s Rachelle Akuffo spoke to RIch Tehrani, Group editor-in-chief, TMC about Apple’s product and service announcements at its Worldwide Developers’ Conference.