Billionaires give a boost to Brazil’s luxury market

Americas Now

Sao Paulo and Rio are Brazil’s wealthiest cities. They are also the nation’s most fashionable and feature the biggest concentration of high-end hotels, shops and cafes in the country.

Brazil is home to the most billionaires in Latin America. It’s also been a big beneficiary of global tourism in recent years serving as the host nation for the 2014 World Cup and the 2016 Summer Olympics.

The country’s currency exchange rates and lower taxes have triggered a very successful luxury market in Brazil.

A Cartier watch in gold and steel that would cost a little under $10,000 on Fifth Avenue in Manhattan will sell for much less in Sao Paulo or Rio de Janeiro.

“Americas Now” Anchor Elaine Reyes went window shopping on some chic streets to check out Brazil’s luxury lifestyle.