How retailers balance COVID fear and holiday cheer in ads

World Today

How retailers balance COVID fear and holiday cheer in ads

The holidays are a time to gather with families and friends. A time for community, love and inclusion. That is the message from a recent commercial out from Etsy. 

However, the commercial came out in 2020 at a time when health experts are urging people not to gather indoors. 

How should corporate America tailor their marketing campaigns during the pandemic while putting Americans’ safety in mind? 

CGTN’s Karina Huber reports.