As e-commerce expands, businesses around the world are creating new ways to engage more consumers.
“Live shopping” is a relatively new commerce technology in which shops and sellers hire internet influencers to pitch and sell their products in real-time online.
It has changed the trillion-dollar e-commerce market in China and other countries including Brazil.
CGTN spoke to a wine influencer – Paulo Drokan – who’s been successfully experimenting with this format. Here’s his story.