Baggy eyes, wrinkles, odor – these are just some of the issues major beauty brands have been trying to solve for decades.

But their efforts are now getting a major boost from artificial intelligence.

The technology has been used by the industry for years, but it has only recently advanced enough to provide concrete changes to cosmetics and personal care items.

Toni Waterman caught up with Unilever’s head scientist, Dr. Samantha Tucker-Samaras, at the ongoing South by Southwest festival in Austin, Texas to see how they’re using AI.