When you mention the word “Chicha” in Latin America most people immediately think of the Andean beverage made of fermented corn or yucca. But in Peru it also recalls a style of music born in the country’s Amazon region in the 1960s.

Then Chicha art came along reflecting the music with bright colors of the country’s social history.

Our Urban Voice is one of the pioneers of that art form once deemed uncultured. He went from urban to international. Meet artist Elliot Tupac.