Can Malaysian Airline rebuild its image?

MH370

Malaysia Airlines CEO, Ahmad Jauhari Yahya, said earlier this week that the company has quote,” a lot of work to do” recovering from the disappearance of MH370.

CCTV’s Michelle Markori interviews Dean Crutchfield , President of Dean Crutchfield Associates a global branding and marketing firm to find out how the airline firm can get its act together.

 

Can Malaysian Airline Rebuild its Image?

Can Malaysian Airline Rebuild its Image?

Malaysia Airlines CEO, Ahmad Jauhari Yahya, said earlier this week that the company has quote," a lot of work to do" recovering from the disappearance of MH370 and that quote CCTV's Michelle Markori interviews Dean Crutchfield , President of Dean Crutchfield Associates a global branding and marketing firm to find out how the airline firm can get its act together.
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