A U.S. company has started selling artificial-egg products in Hong Kong. The company behind the egg-less mayonnaise has funding from some of the richest men on earth. One is from the United States, and the other from China. Cathy Yang reports.
After a two-week delay Just Mayo has finally arrived Hong Kong’s grocery shelves. The plant-based product promises a richer, healthier taste of mayonnaise on your bread or potato salad without the cholesterol. Cheaper by at least five percent than the real thing, it may not be the world’s first egg-free mayo, but it is the first not targeted solely at vegans.
The tech food start-up that produces it, Hampton Creek Foods, has managed to attract investments from U.S. billionaire Bill Gates and Asia’s richest man Li Ka-Shing. Li invested 23 million U.S. dollars into the company whose egg-free products he described as a definite “hit”.
Concerns over the safety of poultry grew after Hong Kong slaughtered 20-thousand live chickens in late January on fears of bird flu outbreak. A fatal strain of H-7-N-9 bird flu was detected from imported chickens from the Mainland. More than one-point-eight trillion eggs are produced in the world annually says Tetrick, and almost 40 percent of them in the Mainland. Farm fresh eggs are also the cheapest form of animal protein available for consumption, and it has so many uses: binding, leavening, baking, or when fried, poached or scrambled, simply enjoyed for breakfast.
For now, it’s one step at a time as Hampton Creek focuses on making Just Mayo more accessible in Hong Kong through Mr. Li’s ParknShop supermarket chain in the next few months.