Investors study consumer power in South Africa

BRICS

South Africa has the smallest economy of the BRICS nations. Its trade flows with some of the other members aren’t hugely significant either. But investors have been studying consumer power and like what they see.

CCTV’s Guy Henderson reports from Johannesburg.

Investors study consumer power in South Africa

South Africa has the smallest economy of the BRICS nations. Its trade flows with some of the other members aren't hugely significant either. But investors have been studying consumer power and like what they see. CCTV's Guy Henderson reports from Johannesburg.

As we wrap up our week of coverage of the BRICS summit, here’s the origins of the acronym, in the words of its creator.

Jim O'Neill on consumer power in South Africa

That was just part of our fascinating talk with Jim O'Neill. Back in 2001 he was working at Goldman Sachs in their asset management division. He wrote a the paper that laid out the BRIC concept. It was meant as an investment tool, a gimmick for investors. But it turned into so much more. As we wrap up our week of coverage of the BRICS, here's the origins of the acronym, in the words of its creator.