We’ve heard a lot about smart watches and wristbands and their fitness applications. But that’s only scratching the surface of the fitness tech space, as a new batch startups are already working on the next generation of technology. CCTV America’s Mark Niu reports from Silicon Valley.

The world’s first all rubber sensor can bend, meaning it can measure twisting, turning, and the wearer’s range of motion.

Whether you’re running, standing or sitting the next wave of smart devices is ready to adapt to your body in both wearable and non-wearable forms.