David Roth discusses international challenges faced by Chinese companies

Global Business

83 percent of consumers outside of China can’t name one Chinese brand. CCTV America’s Michelle Makori interviewed China expert and The Store CEO David Roth. Roth discussed the challenges Chinese companies face while expanding internationally.

David Roth discusses international challenges faced by Chinese companies

David Roth discusses international challenges faced by Chinese companies

83 percent of consumers outside of China can't name one Chinese brand. CCTV America's Michelle Makori interviewed China expert and The Store CEO David Roth. Roth discussed the challenges Chinese companies face while expanding internationally.