China could become Apple’s top consumer market

Global Business

Apple’s launch of its first wearable device, the Apple Watch, is aimed squarely at China with some features designed to lure wealthy Chinese consumers. China is well poised to surpass the Tech giant’s top two markets: the United States and Europe. Wang Lihuan has more.

China could become Apple’s top consumer market

China could become Apple’s top consumer market

Apple's launch of its first wearable device, the "Apple Watch", is aimed squarely at China, with some features designed to lure wealthy Chinese consumers. China is well-poised to surpass the Tech giant's top two markets - the United States and Europe. Wang Lihuan reported this story.

Highlights:

  • Apple’s CEO Tim Cook has said China could eventually become the company’s top market, as 21 percent of the company’s total sales were made in China last quarter.
  • The most expensive edition of the Apple Watch costs 126,800 yuan in China, as much as some models of a Rolex.
  • The cheapest edition of the Apple Watch will cost 2,588 yuan, and is virtually guaranteed more sales that the top-market version.
  • Consumers can make online bookings for the Apple Watch starting April 10, and the watches themselves will go on sale in stores on April 24.