Some entrepreneurs are challenging views on what constitutes a so-called “girls’ toy.” CCTV America’s Roza Kazan filed this report from Chicago.

Highlights:

• More parents are demanding playthings that nurture a love of science, technology, engineering and math in their daughters. And after years of ignoring this space, the big toy companies have finally started to take notice of how girls like to play and build.

Parents and entrepreneurs challenge typical \'girl\'s toy\'

Some entrepreneurs are challenging views on what constitutes a so-called "girls' toy." CCTV America's Roza Kazan filed this report from Chicago.

Ken Seiter of the Toy Industry Association talks ‘toy gender’ controversy

CCTV America’s Rachelle Akuffo interviewed Ken Seiter for more on the toy gender divide. Seiter is the vice president of Marketing Communications at the Toy Industry Association.

Ken Seiter of the Toy Industry Association talks \'toy gender\' controversy

CCTV America interviewed Ken Seiter for more on the toy gender divide. Seiter is the vice president of Marketing Communications at the Toy Industry Association.