Speciality meals for new mothers growing popular in China

World Today

It’s tradition in China for women who have just given birth to rest at home for about a month.A part of that recovery tradition is to have loved ones provide meals to the new mothers.
Companies are supporting that tradition by selling specially-made meals. Subscriptions for those meals can cost more than $4,800 a month. CCTV’s Audrey Siek filed this report.

Speciality meals for new mothers growing popular in China

Speciality meals for new mothers growing popular in China

In China, it is a tradition for women who have given birth to rest at home for a month to recover. Many believe that providing good meals to new mothers is essential to their recovery, and some have figured out how to make money from it. The special meals can be delivered to the home, and some can cost more than 30,000 yuan a month. CCTV's Mi Jiayi filed this report.

Highlights:

  • Unlike the traditional way of cooking at home, the preparation of these meals made in a central kitchen has to begin at least a day ahead of delivery.
  • There are more than a dozen companies in the market providing home delivery of specialty meals for new mothers.
  • The industry is estimated to have a market value of more than $160 million.