Luxury automakers targeting women

Global Business

Automakers around the world are starting to target female drivers, even building cars with the woman in mind. CCTV’s Shraysi Tandon has more.

Luxury automakers targeting women

Luxury automakers targeting women

Automakers around the world are starting to target female drivers, even building cars with the woman in mind. CCTV's Shraysi Tandon has more.

Highlights:

Forbes magazine says women are buying more than half of all the new cars in the United States

The same report also says they are making over 80 percent of all the car buying decisions.

Luxury car makers like Maserati and Porsche are turning their marketing focus towards women.

Last year, Maserati unveiled the Ghibli, a sports sedan retailing around 75-thousand dollars targeted towards professional women and upper middle class mothers.


Detlev von Platen, CEO of Porche North America on their most popular cars

For more on the New York auto show, CCTV America spoke to Porche North America CEO Detlev von Platen about the company’s most popular cars.

Detlev von Platen, CEO of Porche North America on their most popular cars

Detlev von Platen, CEO of Porche North America on their most popular cars

For more on the New York auto show, CCTV America spoke to Porche North America CEO Detlev von Platen about the company's most popular cars.