In this day and age of short attention spans, it’s important in any profession to be able to captivate an audience. That principle has motivated venture capitalist Ben Parr to coin the term Captivology. CCTV’s Mark Niu filed this report from Silicon Valley in California.

Venture capitalist's advice on audience engagement

In this day and age of short attention spans, it's important in any profession to be able to captivate an audience. That principle has motivated venture capitalist Ben Parr to coin the term Captivology.

Ben Parr on keeping audience’s attention
CCTV’s Mark Niu sat down with Ben Parr to gain more insights on how to keep audiences interested and engaged.

Ben Parr on keeping audience's attention

CCTV's Mark Niu sat down with Ben Parr to gain more insights on how to keep audiences interested and engaged.