For this week’s Game Changer on Americas Now, we introduce you to the leader of an organization in Mexico that strengthens communities by engaging them with stories on radio and TV.
You could call it education through entertainment. The idea is to inform people about issues like the environment through productions such as serial dramas and talk shows.
Myths, stories and legends have a long tradition in Mexico. So one man decided to use that tradition to try and educate. His organization reaches the most remote regions of Latin America to enlighten people. The stories motivate people to improve their lives and the lives of others and show how the simplest action can generate change.
For this week’s Game Changer, meet the CEO of PCI Media Impact…Sean Southey.