People around the world are expressing outrage about a commercial that aired in China for a laundry detergent booster that depicts a Chinese woman throwing a black man into a washing machine and having him come out as a Chinese man.
The commercial is for Qiaobi, and the line at the end of the ad reads: “Change by Qiaobi.” CCTV’s Han Peng reports.
Watch it here:
The ad had been shared on WeChat, a messaging app popular in China and had also appeared in movie theaters, The Shanghaiist website reported.
The Shanghaiist also noted that the commercial seems to draw heavily from an Italian detergent commercial where a white man is thrown into a washing machine and comes out as a black man.
View that commercial here: