Commercial in China uses racial stereotypes to sell detergent

World Today

People around the world are expressing outrage about a commercial that aired in China for a laundry detergent booster that depicts a Chinese woman throwing a black man into a washing machine and having him come out as a Chinese man.

The commercial is for Qiaobi, and the line at the end of the ad reads: “Change by Qiaobi.” CCTV’s Han Peng reports.

Commercial in China uses racial stereotypes to sell detergent

People around the world are expressing outrage about a commercial that aired in China for a laundry detergent booster that depicts a Chinese woman throwing a black man into a washing machine and having him come out as a Chinese man. The commercial is for Qiaobi, and the line at the end of the ad reads: "Change by Qiaobi." CCTV's Han Peng reports.


Watch it here:

 

The ad had been shared on WeChat, a messaging app popular in China and had also appeared in movie theaters, The Shanghaiist website reported.

The Qiaobao commercial then shows the Chinese woman sitting on said washing machine.

The Qiaobao commercial then shows the Chinese woman sitting on said washing machine.

Qiaobao commercial then shows the Chinese woman putting the detergent product in his mouth and shoving him into a washing machine.

Qiaobao commercial then shows the Chinese woman putting the detergent product in his mouth and shoving him into a washing machine.

Qiaobao commercial shows a Chinese woman coercing a black man towards her.

Qiaobao commercial shows a Chinese woman coercing a black man towards her.

When the load is complete, the Qiaobao commercial shows a Chinese man's head coming out.

When the load is complete, the Qiaobao commercial shows a Chinese man’s head coming out.

The Qiaobao ends with the Chinese man holding the product.

The Qiaobao ends with the Chinese man holding the product.

The Shanghaiist also noted that the commercial seems to draw heavily from an Italian detergent commercial where a white man is thrown into a washing machine and comes out as a black man.

 

View that commercial here: