The U.S. sports-entertainment giant WWE said it hopes up-and-coming wrestler Bin Wang will help increase WWE’s footprint in China.
This month, the 22-year-old became the first Chinese national to strike a deal with World Wrestling Entertainment.
As CCTV’s Steve Mort reports, Bin is now training at his new home in Florida.
Bin Wang is already getting a crash course in being in the spotlight, while at the same time having to adjust to life in the United States.
WWE – a billion dollar entertainment giant – recently announced it would stream its Raw and Smackdown productions in Mandarin for Chinese audiences.
And like Yao Ming, not only is Bin Wang set to perform on a global stage, he’s carrying with him the hopes China’s growing number of wrestling fans.
George Barrios on WWE turning to China
The WWE is planning a major expansion into China and they’re doing it with a special event in Shanghai in September. CCTV America’s Michelle Makori spoke to George Barrios, the chief strategy and financial officer for the WWE.